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The Art of Seduction
Cover of The Art of Seduction
The Art of Seduction
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From the author of the multi-million copy bestseller The 48 Laws of Power and The Laws of Human Nature, a mesmerizing handbook on seduction: the most subtle and effective form of power

When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. Immerse yourself in the twenty-four maneuvers and strategies of the seductive process, the ritual by which a seducer gains mastery over his target. Understand how to "Poeticize Your Presence," "Keep them in Suspense – What Comes Next" and "Master the Art of the Bold Move". Every bit as essential as The 48 Laws of Power, The Art of Seduction is an indispensable primer of persuasion that reveals one of history's greatest weapons and the ultimate form of power.
From the author of the multi-million copy bestseller The 48 Laws of Power and The Laws of Human Nature, a mesmerizing handbook on seduction: the most subtle and effective form of power

When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. Immerse yourself in the twenty-four maneuvers and strategies of the seductive process, the ritual by which a seducer gains mastery over his target. Understand how to "Poeticize Your Presence," "Keep them in Suspense – What Comes Next" and "Master the Art of the Bold Move". Every bit as essential as The 48 Laws of Power, The Art of Seduction is an indispensable primer of persuasion that reveals one of history's greatest weapons and the ultimate form of power.
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    Keys to the Character

    At first it may seem strange that a man who is clearly dishonest, disloyal, and has no interest in marriage would have any appeal to a woman. But throughout all of history, and in all cultures, this type has had a fatal effect. What the Rake offers is what society normally does not allow women: an affair of pure pleasure, an exciting brush with danger. A woman is often deeply oppressed by the role she is expected to play. She is supposed to be the tender, civilizing force in society, and to want commitment and lifelong loyalty. But often her marriages and relationships give her not romance and devotion but routine and an endlessly distracted mate. It remains an abiding female fantasy to meet a man who gives totally of himself, who lives for her, even if only for a while.

    This dark, repressed side of female desire found expression in the legend of Don Juan. At first the legend was a male fantasy: the adventurous knight who could have any woman he wanted. But in the seventeenth and eighteenth centuries, Don Juan slowly evolved from the masculine adventurer to a more feminized version: a man who lived only for women. This evolution came from women's interest in the story, and was a result of their frustrated desires. Marriage for them was a form of indentured servitude; but Don Juan offered pleasure for its own sake, desire with no strings attached. For the time he crossed your path, you were all he thought about. His desire for you was so powerful that he gave you no time to think or to worry about the consequences. He would come in the night, give you an unforgettable moment, and then vanish. He might have conquered a thousand women before you, but that only made him more interesting; better to be abandoned than undesired by such a man.

    The great seducers do not offer the mild pleasures that society condones. They touch a person's unconscious, those repressed desires that cry out for liberation. Do not imagine that women are the tender creatures that some people would like them to be. Like men, they are deeply attracted to the forbidden, the dangerous, even the slightly evil. (Don Juan ends by going to hell, and the word "rake" comes from "rakehell," a man who rakes the coals of hell; the devilish component, clearly, is an important part of the fantasy) Always remember: if you are to play the Rake, you must convey a sense of risk and darkness, suggesting to your victim that she is participating in something rare and thrilling—a chance to play out her own rakish desires.

    To play the Rake, the most obvious requirement is the ability to let yourself go, to draw a woman into the kind of purely sensual moment in which past and future lose meaning. You must be able to abandon yourself to the moment. (When the Rake Valmont—a character modeled after the Duke de Richelieu—in Laclos' eighteenth-century novel Dangerous Liaisons writes letters that are obviously calculated to have a certain effect on his chosen victim, Madame de Tourvel, she sees right through them; but when his letters really do burn with passion, she begins to relent.) An added benefit of this quality is that it makes you seem unable to control yourself, a display of weakness that a woman enjoys. By abandoning yourself to the seduced, you make them feel that you exist for them alone—a feeling reflecting a truth, though a temporary one. Of the hundreds of women that Pablo Picasso, consummate rake, seduced over the years, most of them had the feeling that they were the only one he truly loved.

    The Rake never worries about a woman's resistance to him, or for that matter about any other obstacle in his path—a husband, a...

Table of Contents-
  • The Art of SeductionAcknowledgments
    Preface
    Part One: The Seductive Character

    The Siren
    A man is often secretly oppressed by the role he has to play - by always having to be responsible, in control, and rational. The Siren is the ultimate male fantasy figure because she offers a total release from the limitations of his life. In her presence, which is always heightened and sexually charged, the male feels transported to a realm of pure pleasure. In a world where women are often too timid to project such an image, learn to take control of the male libido by embodying his fantasy.

    The Rake
    A woman never quite feels desired and appreciated enough. She wants attention, but a man is too often distracted and unresponsive. The Rake is a great female fantasy-figure - when he desires a woman, brief though that moment may be, he will go to the ends of the earth for her. He may be disloyal, dishonest, and amoral, but that only adds to his appeal. Stir a woman's repressed longing by adapting the Rake's mix of danger and pleasure.

    The Ideal Lover
    Most people have dreams in their youth that get shattered or worn down with age. They find themselves disappointed by people, events, reality, which cannot match their youthful ideals. Ideal Lovers thrive on people's broken dreams, which become lifelong fantasies. You long for romance? Adventure? Lofty spiritual communioin? The Ideal Lover reflects your fantasy. He or she is an artist in creating the illusion you require. In a world of disenchantment and baseness, there is limitless seductive power in following the path of the Ideal Lover.

    The Dandy
    Most of us feel trapped within the limited role that the world expects us to play. We are instantly attracted to those who are more fluid than we are - those who create their own persona. Dandies excite us because they cannot be categorized, and hint at a freedom we want for ourselves. They play with masculinity and femininity; they fashion their own physical image, which is always startling. Use the power of the Dandy to create an ambiguous, alluring presence that stirs repressed desires.

    The Natural
    Childhood is the golden paradise we are always consciously or unconsciously trying to re-create. The Natural embodies the longed-for qualities of childhood - spontaneity, sincerity, unpretentiousness. In the presence of Naturals, we feel at ease, caught up in their playful spirit, transported back to that golden age. Adopt the pose of the Natural to neutralize people's defensivenss and infect them with helpless delight.

    The Coquette
    The ability to delay satisfaction is the ultimate art of seducction - while waiting, the victim is held in thrall. Coquettes are the grand masters of the game, orchestrating a back-and-forth movement between hope and frustration. They bait with the promise of reward - the hope of physical pleasure, happiness, fame by association, power - all of which, however, proves elusive; yet this only makes their targets pursue them the more. Imitate the alternating heat and coolness of the Coquette and you will keep the seduced at your heels.

    The Charmer
    Charm is seduction without sex. Charmers are consummate manipulators, masking their cleverness by creating a mood of pleasure and comfort. Their method is simple: They deflect attention from themselves and focus it on their target. They understand your spirit, feel your pain, adapt to your moods. In the presence of a Charmer you feel better about yourself. Learn to cast the Charmer's spell by aiming at people's primary weaknesses: vanity and self-esteem.

    The Charismatic
    Charisma is a presence that excites us. It comes from an...

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The Art of Seduction
Robert Greene
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