An award-winning scholar and teacher whose work has been featured in the New York Times, Wall Street Journal, and other top publications, Jonah Berger is widely recognized as a marketing expert. In Contagious, Berger walks listeners through the six steps that make products or ideas catch on. He also illustrates how a little word-of-mouth praise can go a long way toward building and sustaining a strong customer base.
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Description
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Creators
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Details
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Reviews
- Jonah Berger - Author
- Keith Nobbs - Narrator
OverDrive Listen audiobook
- ISBN: 9781470334413
- File size: 197539 KB
- Release date: November 20, 2014
- Duration: 06:51:32
MP3 audiobook
- ISBN: 9781470334413
- File size: 197572 KB
- Release date: November 20, 2014
- Duration: 06:51:28
- Number of parts: 7
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