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Creative Confidence
Cover of Creative Confidence
Creative Confidence
Unleashing the Creative Potential Within Us All
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
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Excerpts-
  • From the cover Chapter 1

    Flip

    From Design Thinking to Creative Confidence

    Doug Dietz is an earnest, soft-spoken Midwesterner with a wry, endearing smile and eyes that are quick to well up with tears at an emotional moment.

    A twenty-four-year veteran of General Electric, Doug helps lead design and development of high-tech medical imaging systems for GE Healthcare, an $18 billion division of one of the largest companies in the world. His multimillion-dollar magnetic resonance imaging (MRI) systems peer painlessly inside the human body in ways that would have been considered magic just a generation ago.

    A few years back, Doug wrapped up a project on an MRI machine that he had spent two and a half years working on. When he got the opportunity to see it installed in a hospital's scanning suite, he jumped at the chance. Standing next to his new machine, Doug talked with the technician who was operating it that day. He told her that the MRI scanner had been submitted for an International Design Excellence Award—the "Oscars of design"—and asked her how she liked its new features. "It was a perfect example of bad interviewing technique," Doug says abashedly.

    Doug was prepared to come away patting himself on the back for a job well done. But then the technician asked him to step out into the hall for a moment because a patient needed to get a scan. When he did, he saw a frail young girl walking toward him, tightly holding her parents' hands. The parents looked worried, and their young daughter was clearly scared, all in anticipation of what lay ahead—Doug's MRI machine. The girl started to sniffle, and Doug himself got choked up telling us her story. As the family passed by, Doug could hear their hushed conversation: "We've talked about this. You can be brave," urged the dad, the strain showing in his own voice.

    As Doug watched, the little girl's tears rolled down her cheeks. To Doug's alarm, the technician picked up the phone to call for an anesthesiologist. And that was when Doug learned that hospitals routinely sedate pediatric patients for their scans because they are so scared that they can't lie still long enough. As many as 80 percent of pediatric patients have to be sedated. And if an anesthesiologist isn't available, the scan has to be postponed, causing families to go through their cycle of worry all over again.

    When Doug witnessed the anxiety and fear his machine caused among the most vulnerable patients, the experience triggered a personal crisis for him that forever changed his perspective. Rather than an elegant, sleek piece of technology, worthy of accolades and admiration, he now saw that—through the eyes of a young child—the MRI looked more like a big scary machine you have to go inside. Pride in his design was replaced with feelings of failure for letting down the very patients he was trying to help. Doug could have quit his job, or simply resigned himself to the situation and moved on. But he didn't. He returned home and told his wife that he had to make a change.

    So Doug sought advice on this deep personal and professional challenge from friends and colleagues. His boss at GE, who had encountered Stanford's d.school while at Procter & Gamble, suggested he try out an executive education class. Searching for a fresh perspective and a different approach to his work, Doug flew to California for a weeklong workshop. He didn't know quite what to expect, but he was eager to embrace any new methodology that would help him in his quest to make MRIs less frightening for young children.

    The workshop offered Doug new tools that ignited his creative confidence: He learned about a...
About the Author-
  • TOM KELLEY is the managing director of IDEO, and the author of the national bestsellers The Art of Innovation and The Ten Faces of Innovation.

    DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University.

Reviews-

  • Daniel H. Pink, author of Drive, A Whole New Mind, and To Sell is Human

    "CREATIVE CONFIDENCE is a myth-busting, muscle-building gem of a book. It shatters the false belief that only some people are creative. Then it provides a smart, practical action plan for boosting your innovative capacities. If you want to be more creative, read the Kelley brothers' words, follow their advice, and then--as they'd tell you--do something!"


  • Brené Brown, Ph.D., author of the #1 New York Times Bestseller, Daring Greatly

    "David Kelley has unleashed the power of design thinking for thousands of Stanford students and hundreds of influential Silicon Valley entrepreneurs. In CREATIVE CONFIDENCE, he and his brother, Tom, share their secrets about how each of us can find our creative powers. They describe a way of thinking that will change your professional and personal life.
    Charlie Rose, acclaimed interviewer and broadcast journalist

    "This book changed me. CREATIVE CONFIDENCE is that rare combination of thought leadership, soulful storytelling, and real-life exercises that inspires you to reclaim your creative passion and courage. I feel braver already. "

  • Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur
    "This is the only book about creativity that you'll ever need."

  • Tom Peters, bestselling author of In Search of Excellence
    "A five-star Wow! This wonderful, heartwarming book may literally change the world. Indeed, it must change the world. Don't just read it. Use it. Now."

  • Todd Spaletto, President, The North Face
    "
    "An indispensible field guide for creative explorers of all kinds.
    This compelling book will help build creative muscles for when you need
    them most."

  • Chip Heath, author of Made to Stick, Switch, and Decisive
    "Creativity is not magic, it's a skill. Get this book and learn the skill from the brothers who have taught it to more people--f rom nurses to bankers to teachers to computer scientists--than anyone else."

  • Joe Gebbia, Co-founder, Airbnb

    "A cross between Steve Jobs' commencement speech on creativity and a modern-day What Color is your Parachute?, the Kelley brothers offer simple but effective tools for the "I'm not creative" set--business leaders and professionals seeking the confidence to innovate."
    John Maeda, President & CEO, Rhode Island School of Design

    "In hospitality -- like in all industries -- creativity is the life blood of engaging employees and guests (customers) and it is the capacity that allows you to strengthen your brand with every interaction. This book can help you engage powerfully with employees and customers and keep your brand relevant through changing times."
    Mark Hoplamazian, President and CEO, Hyatt Hotels Corporation

    "I have long marveled at the Kelley brothers' ability to innovate in seemingly impenetrable fields (like health care). Now they've unfettered that power in all of us, sharing the tools and inspiring the confidence we need to find the very best solutions to complex problems we face at work--and in our personal lives."
    Gary L. Gottlieb, M.D., President and CEO, Partners HealthCare System

    "David and Tom have written an incredibly insightful book that challenges us all have the courage to break out of our ruts, innovate, and create."
    Tim Koogle, former President & CEO, Yahoo

    "Developing both the courage and confidence to create and the ability to cultivate original insight is of enormous practical importance, and this new book is the first place I send people to learn how it is done."
    Richard Miller, President, Olin College

    "David and Tom Kelley show us how to effortlessly dance between the creativity of elementary school and the pragmatism of the business world."
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Creative Confidence
Creative Confidence
Unleashing the Creative Potential Within Us All
Tom Kelley
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